• April 13, 2024

Adidas and Beyoncé have “severed ties.” 2023

According to a report in the Wall Street Journal, the cooperation between the athletic apparel company Adidas and the singer Beyoncé has come to an end.

According to a story in the Wall Street Journal that cited persons with knowledge of the situation, the breakup between the German sportswear business and a celebrity partner would represent the second high-profile separation between the two parties.

Previously, as a direct result of Kanye West’s antisemitic remarks, Adidas severed its cooperation with the rapper.

In April 2019, the sportswear company partnered with the artist to relaunch Ivy Park.

According to a report by Reuters, the company Adidas, which had previously reached an agreement with Beyoncé in April 2019 to relaunch her brand Ivy Park, has declined to comment.

Another report that was published in Bloomberg stated that “no longer having Beyonce’s Ivy Park collection on its roster takes away a potential route to making up for €1.2 billion ($1.3 billion) of sales that Adidas will lose this year as a result of its break from West, now known as Ye, last autumn.”

This particular report stated that “having Beyonce’s Ivy Park collection no longer on its roster takes away a potential route to making up for €1.2 billion ($1.3 billion) of sales.” In addition to the gaping Beyonce-shaped hole in its sales and income, the corporation is also suffering from the Ye-shaped deficit.

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